Create
From concept and taste to packaging, manufacturing and launch. We build products that stay true to the brand and work on shelf.
Northern Europe / Licensed FMCG
Big brands.
Fresh thinking.
We turn the brands people love into candy, beverages and snacks they want to taste, share and come back for.
New collectionSanrio by Licenco
50+years of combined FMCG expertise
2024first DC drinks launched
900Normal stores in nine countries at the 2025 Toxic Waste launch
Nordic+retail and distribution network
A new route to the Nordic shelf
We create.
We curate.
We connect.
Licenco brings licensed products to market through two complementary paths: products developed by our own team and standout products sourced from other licensees for Nordic retail.
Curate
We identify strong licensed products from trusted partners and give them a route into the Nordic market.
Connect
We link licensors, licensees, distributors and retailers through one experienced, responsive team.
Our licenses
Brands made
to be tasted.
Each world gets its own flavour, texture and visual language. The character and product always take centre stage.
01 / Hello Kitty and Friends
Playful by nature.
Sodas, fruit drinks, freeze pops and candy made for fans and families — full of colour, character and unmistakable Sanrio charm.
Exhibited at ISM Cologne, February 202602 / Toxic Waste
Sour power.
Iconic candy attitude in a can. Purple and Green Sour Soda launched across Nordic and European retail with the #GuessTheTaste campaign.
Launched June 2025
03 / DC Comics
Super drinks.
Bold character-led beverages supported by specialty retail, fan events and product extensions across soda and candy.
Launched 2024
Where to meet us
Meet Licenco
in person.
Upcoming trade fairs first, completed shows after. Exhibiting means you will find our stand; attending means we are there to meet.
UpcomingAttending
Brand Licensing Europe
–
ExCeL London, London, United Kingdom
Licenco will attend Brand Licensing Europe as a visitor. Get in touch to arrange a meeting in London.
UpcomingExhibiting
SIAL Paris
–
Paris Nord Villepinte, Paris, France
Licenco will exhibit at SIAL Paris at Paris Nord Villepinte.
CompletedExhibited
ISM
–
Cologne, Germany
Licenco exhibited at ISM in Cologne in February 2026.
Across the aisle
One portfolio.
More ways to connect.
From impulse purchases to family favourites, our range is built for different occasions, channels and fan communities.
01
Beverages
Sodas and fruit drinks with shelf impact.
02
Candy
Chewies, pick & mix and branded treats.
03
Frozen
Playful freeze pops for fans and families.
04
Snacks
A growing partner-led Nordic offer.
Built to stand out
Fun at first sight.
Quality at first taste.
Distinctive packs earn attention. Product quality and reliable delivery turn that attention into long-term value for retailers, licensors and fans.
Selected retail & distribution partners
On shelves
across Europe.
Our network spans major retail, specialist candy, convenience, e-commerce and distribution.
NormalLidlICACarrefourHemmakvällMatsmartKandy'zGo'BertsERT GodisCooper's CandyCandy UniverseGo BananaOut of HomeSnackolandPrivabKuchnie Świata
A selection of partners presented in Licenco's company material.
Licenco × Fans
Products are only
the beginning.
We are fans ourselves. That is why we support launches with Comic Cons, retail campaigns, theatrical premieres and events that bring products closer to the communities around each brand.
Build the next launch with usWhat matters to us
Small team.
Long view.
Quality first
We work with proficient manufacturing partners in Europe and Asia and stand behind every product we bring to market.
Category know-how
Decades in branding, manufacturing and FMCG sales help us turn ambitious ideas into commercially sound products.
Partnerships that last
We take responsibility, stay flexible and focus on shared results instead of short-term wins.
For retailers, licensors and licensees
Let's put a great
brand on the shelf.
Send an enquiry
Tell us what you have in mind.
Retailer, distributor, licensor or licensee — a few lines are enough. We reply by email.
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